You should never apologize for saying NO. Women are often warned that saying no can be dangerous, or keep you from the job you really want, or that you will be single for the rest of your life. That’s isn’t true. Everyone men and women are allowed to say NO. Say it to friends, boyfriends, bosses, and the pushy salesperson at the shopping centre. Own it. You have the right to say “no” and don’t let anyone tell you otherwise.