We all know that added images to your blog posts attracts people to read your words, but if you aren’t taking advantage of alt text, you are missing a big part of what drives readers to your blog.
Alt tags and title tags strengthen the message of your articles with search engine and social media sites. It improves the accessibility of your website. The alt text is also what will be automatically be added to the description when someone pins an image from your site.
The alt text in your images should match the focus key-phrase of your blog post. Doing so gives you better SEO.